Novare Group selects Bob Amick's Concentrics Hospitality to oversee concept design and management of restaurant at TWELVE® Hotels and Residences
ATLANTA - October 13, 2005 -
Novare Group announced today that it has reached an agreement with Concentrics Hospitality, a concept development and management company, to oversee the restaurant for TWELVE® Hotels and Residences. The restaurant, christened Lobby, debuts in December at TWELVE ATLANTIC STATION®. A second location is planned for TWELVE Centennial Park, currently under construction in downtown Atlanta, which will open in 2007.
"Lobby is a gathering place for those who want chef-inspired, traditional American food with a contemporary twist, in a vibrant casual environment," said Bob Amick, Concentrics Hospitality partner and creator of such Atlanta favorites as ONE. midtown kitchen, TWO. urban licks and piebar.
The restaurant's design includes an open kitchen surrounded by two dining areas. A hickory-embossed, wood-burning grill and pizza oven, serve as a focal point. The oven serves as the backdrop for the bar, which is open to the hotel lobby. The flow from restaurant to bar to hotel lobby creates an exciting, kinetic atmosphere for guests, residents and the public alike.
A full lunch and dinner menu features dishes using the best seasonal ingredients. The lunch check averages in the high teens. Dinner menu items range from $4 to $14 for small plates and appetizers to $14 to $26 for entrees and specialty wood-roasted items. A modified breakfast menu, limited catering and room service are also available to hotel guests, as well as residents, through the GHOST (Guest Hotel Operating System Terminal), a feature of TWELVE's innovative technology system. Using TWELVE's in-room flat-screen monitors, guests order these services, as well as many others, customizing their service experience.
Jim Veil, president of TWELVE Hotels and Residences, has opened more than 20 high-end hotels throughout the United States and knows the importance of a destination restaurant that attracts locals as well as guests.
"Bob Amick and Concentrics Hospitality are known for innovative restaurant concepts that stand the test of time," said Veil. "They were the clear choice to develop Lobby."
About TWELVE Hotels and Residences
TWELVE Hotels and Residences is a new condominium/hotel brand by Atlanta-based condominium developer Novare Group. The primary focus of Novare Group is newly constructed residential high-rise communities with distinctive urban architecture, rich amenities and quality construction at attractive price points. Novare developed Metropolis and Spire in Midtown Atlanta and Eclipse in Atlanta's Buckhead neighborhood. The group has several other high-rise projects in Atlanta including Realm and Gallery in Buckhead, as well as TWELVE Atlantic Station and TWELVE Centennial Park. Novare also has projects underway in Charlotte, N.C., Nashville, Tenn.; and Tampa, Fla.
For more information on Novare Group, visit: www.novaregroup.com. For additional information about TWELVE Hotels and Residences, visit: www.twelvehotels.com.
About Concentrics Hospitality
After success with ONE. midtown kitchen and TWO. urban licks, Bob Amick, Atlanta's long-term restaurateur, partnered with Mary Reynolds and Todd Rushing to create Concentrics Hospitality, a restaurant concept development and management company. Concentrics is a boutique firm that has been built completely from referrals. Concentrics hand selects their hospitality clients on a need basis and works with each client to collectively determine the best fit for the market. Due to the unique nature and confidentiality of each project, Concentrics customizes each engagement to be an establishment that fits the vision and personality of the owner/investor, the customer base and the market demands. Among current clients are NASCAR CEO Brian France, the Novare Group and Tom Murphy of Murphy's Restaurant.
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